About

The people behind BlueRoot

Real people, named and reachable — based in Stockton, California, and working with clients remotely across the country.

Meet the founder

The person behind BlueRoot

Portrait of Reginald A. Paul, founder of BlueRoot Systems

Reginald A. Paul

Founder & CTO

Reginald is based in Northern California, where he started BlueRoot Systems after a career in technology — including service in the U.S. Air Force Reserve and the California Air National Guard — and years of putting his tech skills to work for community organizations. Along the way he spent years building and running websites for community and fraternal organizations across Northern California. He started BlueRoot because the newest smart tools were going to big companies with big IT departments — while the small businesses and non-profits doing the hardest work were being left behind. BlueRoot exists to close that gap: patiently, in plain English, and at prices a small organization can actually pay. When you work with BlueRoot Smart Tools or Operations, you work with Reginald directly.

Meet the head of IT & hosting

The person who keeps your site running

Portrait of Jeffrey McCrimon, Head of IT & Hosting (Partner) at BlueRoot Systems

Jeffrey McCrimon

Head of IT & Hosting, Partner — ICSS

Jeffrey is BlueRoot's partner for IT and hosting, through his own company, ICSS — which builds, hosts, and looks after websites for small businesses and local trades. When a BlueRoot client's website needs to stay fast, secure, and simply working, Jeffrey is the steady hand behind it. He brings decades of hands-on technology experience, including senior software quality roles at Abbott and Zeiss — work that meant making sure medical-device software did exactly what it was supposed to do — alongside years of building and running websites himself. Careful, methodical, and plain-spoken: the person you want watching the servers.

Meet the head of growth

The person who gets you started

Portrait of Earnest Monte Jones, Head of Growth at BlueRoot Systems

Earnest Monte Jones

Head of Growth

Monte leads growth at BlueRoot — he's the person who meets new clients, learns what they need, and builds the partnerships that bring BlueRoot's tools to more small businesses and non-profits. He brings nearly 13 years of public-facing experience at the California Department of Motor Vehicles, where he serves more than 100 customers a day. That work made him good at exactly what this role calls for: understanding what people need, explaining complicated requirements in clear, simple language, and getting issues resolved. Since 2019, Monte has volunteered with Phi Beta Sigma Fraternity on community outreach — financial literacy and youth programs — building relationships and partnerships across diverse communities. And he's hands-on with today's smart tools himself, using them for research, content, and everyday workflow, so when he talks with you about what BlueRoot can do, he's speaking from experience.

Meet the head of sales

A seat we are filling carefully

Head of Sales — TBD

Head of Sales

Profile coming soon.